When tomorrow's leaders gather, the atmosphere must rise to the occasion.
The brief
"The Institut de l'Entreprise, in partnership with L'Oréal, hosted its annual evening gathering an audience of executives and decision-makers. A prestige event calling for refined artistic direction, poised between sophistication and warmth."
Our approach
Jazz and soul musical direction for the welcome and dinner, evolving into a more dynamic set as the evening progressed. Warm architectural lighting brought out the best of the reception hall. A discreet sonic thread early in the evening that gradually gathered momentum.
Gallery
On video
